Content Isn't King
Bill Gates famously wrote in a 1996 essay that "content is king" - what people want on the Internet (and in broadcasting) is "deep and extremely up-to-date information". The higher the volume and quality of your content, the more subscribers you will attract. That's a pretty simple formula and it can be applied to almost any business. For instance, the greater the variety of goods on the supermarket's shelves, the more customers they are likely to get. Graphic: kpis.co Sounds great, but it's only true to a point. There comes a time when quantity and quality no longer play as vital a role in consumer choices as perhaps they once did. Take, for example, mobile phone apps. As of October 30 2012, both Apple and Android have 700,000 apps . Microsoft is catching up. But who really cares what the numbers are? Once they reach critical mass, another thousand means little. And apps (or their equivalents) on one platform are available on the others. Put anoth