Tuesday, December 20, 2016

Nimkar123.co.il Stole My Money

מלל של הפוסט הזה למטה בעברית.  .Text of this post appears below in Hebrew

I have written a bunch of blog posts about business and customer service - two of my favorite subjects. I try to give the benefit of the doubt. Sometimes businesses are just disorganized. Sometimes the staff is just poorly trained. But in this case, Nimkar123.co.il outright stole my money.

I've had the same laptop bag since about 2005. Cool, right? But the zips are coming apart and, despite my sentimental attachment, it needs to be replaced. Retail stores charge an absolute fortune for laptop bags, so I went to zap.co.il to see where I could get the best price on a new backpack.

Nimkar123.co.il - the company that eventually stole my money - advertised a bag that suited my needs for a price that I could afford. Considering that my current bag is falling apart, it was even worth it to pay for door-to-door delivery just so I could get it sooner.

I entered my credit card details, the payment went through, and I received two emails. One was a receipt and the other was a confirmation of my order. Then I waited.

When the bag eventually didn't arrive, I called Nimkar123.co.il - the company that stole my money - and they told me that it would arrive the following week. When it didn't, I called back. Their claim of 24/7 service was misleading. I reached an answering service. I gave them my details and the answering service said that somebody (from the real company, you know, Nimkar123.co.il, which stole my money) would call me back. They didn't, so I did. Several times. Each time I rang, the automated phone system put me through to "sales" instead of "customer service". I know this because the same person who answered the phone each time said that she is in "sales" and that someone in "service" will get back to me.

"But this is getting ridiculous. I want to speak with someone now."
"Someone will call you back."
"When? This is very important to me."
"Today. We'll make it a priority."

I didn't get a call, nor did they reply to my emails in which I implored them to either send me the bag or admit that they don't have the item I ordered and refund my money.

So I decided to send one final email. I wrote (in Hebrew):

Dear Nimkar123.co.il, 
On 7 November I purchased from you a Campus brand laptop bag for 130 NIS, including door-to-door delivery. 
I called and emailed and called again, but you still haven't responded. So I am sending you this one final email asking you to either refund my 130 NIS or send me the backpack that I ordered. 
If you don't respond to this email by Monday, 19 December, I will be forced to publish an article describing how Nimkar123.co.il is dishonest, has non-existent customer service, and should be avoided at all costs.
[Copy of this blog post in Hebrew and English was included in the email.]
This article will be published on my blog (which has been running since 2007), on my online magazine (which has 6,250 viewers), on Twitter and on Facebook. I want to warn all of my friends in Israel to never go near your online store. Oh, and as for Zap, I'll leave a very truthful report of how Nimkar123.co.il stole my money. 
Nothing would please me more than for you to do the right thing. I don't want to publish this article, but I will if I have to. 
It is up to you. You have until the end of business, Monday 19 December 2016 to either refund my money or send me the backpack.
The fact that you are reading this blog post means that I didn't receive a response from Nimkar123.co.il because they stole my money.


כתבתי מספר פוסטים על עסקים ועל שירות לקוחות - שני הנושאים החביבים עלי. אני מנסה לדון לכף זכות, לפעמים עסקים לא מאורגנים, לפעמים הצוות לא מאומן היטב. אך במקרה הזה Nimkar123.co.il פשוט גנבו את כספי.

היה לי את אותו תיק מחשב מאז 2005. מגניב, נכון? אבל הרוכסנים מתחילים להפרד, למרות הקשר הריגשי שלי, התיק צריך להיות מוחלף. חנויות גובות מחיר מופרז עבור תיקי מחשב, אז נכנסתי ל zap.co.il לראות איפה אוכל למצוא את המחיר הטוב ביותר עבור תיק חדש.

Nimkar123.co.il - החברה שבסופו של דבר גנבה את כספי - פרסמו תיק שהתאים לצרכי ובמחיר שיכולתי להרשות לעצמי. בהתחשב בכך שהתיק שלי מתפרק, היה כדאי לי לשלם יותר עבור משלוח של דלת לדלת רק כדי לקבל את התיק כמה שיותר מוקדם.

הכנסתי את פרטי האשראי שלי, התשלום עבר, וקיבלתי שני מיילים. אחד מהם היה קבלה, והשני היה אישור הזמנה. אז חיכיתי.

כאשר התיק בסופו של דבר לא הגיע, התקשרתי ל Nimkar123.co.il - החברה שגנבה את כספי - ואמרו לי שזה יגיע תוך שבוע. כשזה לא הגיע, התקשרתי שוב. טענתם, שיש להם שירות 24\7 התברר כמטעה ולא נכון. הגעתי לשירות מענה. נתתי את פרטיי, והמענה קולי אמר שמישהו (מהחברה האמיתית, אתם יודעים, Nimkar123.co.il, שגנבו את כספי) יתקשרו אלי בחזרה. הם לא התקשרו, אז אני כן. כמה וכמה פעמים. כל פעם שהתקשרתי, מערכת הטלפון האוטומטית העביר אותי למחלקת "מכירות" במקום למחלקת "שירות לקוחות". אני יודע זאת משום שאותו אדם שענה לטלפון כל פעם, טען שהוא מה"מכירות" ושמישהו מה"שירות לקוחות" יחזור אלי.

"אבל זה כבר נהיה מגוחך. אני רוצה לדבר עם מישהו עכשיו."
"מישהו יתקשר אליך בחזרה."
"מתי? זה מאוד חשוב לי."
"היום. נשים את זה בסדר העדפיות שלנו."

לא קיבלתי שיחת טלפון, ואף לא השיבו לי להודעות הדוא"ל ששלחתי, בהם אני מפציר בהם לשלוח לי את התיק, או להודות שאין להם את הפריט במלאי ולהחזיר לי את כספי.

אז החלטתי לשלוח דוא"ל אחד סופי:

לכבוד Nimkar123.co.il,
ב -7 בנובמבר רכשתי ממך תיק מחשב נייד מהמותג קמפוס עבור 130 ש"ח, כולל משלוח מדלת לדלת.
התקשרתי, שלחתי דוא"ל והתקשרתי שוב, אבל אתה עדיין לא הגבת. אז אני שולח לך את האימייל הסופי הזה ומבקש ממך להחזיר את לי כספי על סך 130 ש"ח, או לשלוח לי את התרמיל שהזמנתי.
אם אינך משיב לדוא"ל זה עד יום שני, 19 בדצמבר אני אאלץ לפרסם מאמר המתאר כיצד Nimkar123.co.il הוא לא ישר, יש "שירות לקוחות" שאינו קיים, ולהימנע בכל מחיר מקנייה ממנו.
[העתק של הפוסט הזה בעברית ובאנגלית נכלל במייל.] 
מאמר זה יפורסם בבלוג שלי (אשר כבר פועל מאז 2007), על המגזין המקוון שלי (שבו יש 6,250 צופים), בטוויטר ובפייסבוק. אני רוצה להזהיר את כל החברים שלי בישראל שלא יתקרבו אל החנות המקוונת שלך. אה, ובאשר לזאפ, אשאיר דו"ח דובר אמת על איך Nimkar123.co.il גנב את הכסף שלי.
שום דבר לא ישמח אותי יותר מאשר שאתה תעשה את הדבר הנכון. אני לא רוצה לפרסם את המאמר הזה, אבל אני אעשה זאת אם אני צריך.
זה תלוי בך. יש לכם זמן עד סוף יום העסקים, יום שני 19 בדצמבר 2016 או להחזיר את הכסף שלי או לשלוח לי את התרמיל.

העובדה שאתם קוראים פוסט זה בבלוג, אומר שאני לא קיבלתי תשובה מ Nimkar123.co.il משום שהם גנבו את הכסף שלי.


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Tuesday, December 13, 2016

Constantly Satisfying Your Natural Curiosity

This is Part 2 of a 2-part blog.

In my last post, I waxed lyrical about the virtues of Technical Writers, compared to technology journalists and engineers. I said that a writer embedded in a company has the opportunity to take part in the development of amazing new technologies, end-to-end. That is truly cool. But there is another level that tests a technical writer's mettle and turns good writers into great writers.

I recently had the opportunity to work in a number of companies as a consulting writer and I came to an interesting realization. In-house writers have the luxury of learning their company's technology over time. In-house writers have the opportunity to create relationships with engineers, managers, and SMEs of all sorts. A short-term consulting writer has none of that. For example, I was sent to update a user guide in a company that wrote database software for System Administrators. I had just over half a day to learn the software, interview the SME, and write the updates to the document. It sounds sort of impossible, but in fact, it was exhilarating. I was firing on all cylinders. I was tuned in like never before. It was a tough assignment because the technology was, at first, unfamiliar, But I used all of my experience, knowledge, and curiosity to make it work. The document was a success.

The short deadline at the database company was a more extreme example, but anyone who has done technical writing consulting will understand the euphoric feeling of doing a great job under such conditions.

I used to think that consultant writers were those who couldn't find a "real job". How very, very wrong I was. There is a special skill set required to provide quality documentation under tight constraints, one that is far less pronounced in the in-house writer's world. Consultant writers need to be fast and accurate, tech-savvy in a multitude of fields, and excellent communicators.

While it's true that a consultant writer might not have the opportunity to take part in the entire development cycle of an amazing new technology, they are often exposed to a wide variety of technologies, keeping them on their toes while constantly satisfying their natural curiosity.

One cannot say whether in-house writers (who have a comprehensive and holistic approach) are better writers than consultants (who are, by definition, fast learners and great communicators). But if I was a hiring manager for a writing position, I would place a high value on a consultant writer's experience.


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Wednesday, December 7, 2016

Living Life on the Cutting Edge

This is Part 1 of a 2-part blog.

Tech journalists get to play with all the new toys as they come to market or, if they go to the right bars, much before they come to market. How cool is it that as a tech journalist, you are invited to all the big events where brand new, ground-breaking technologies are announced? Tech journalists even get free stuff - for review, of course. What could beat that?

Technical writing.

As writers, we embed ourselves in companies that make the cool gadgets and amazing software. Game-changing ideas take form before our eyes. We are in the picture from kickoff through delivery.

You might think that the engineers get all the fun, after all, they are the ones creating the innovations, actually putting the thing together that will change the world. But you'd be wrong. Engineers do have an awesome job as they bring the concept to release, but when was the last time an engineer was an integral part of the entire process? Product development usually involves many engineers with different skills working on its different parts before the product is market ready.

Conversely, Technical Writers play a part in development at every stage, from requirements and specifications documentation to GUI and UX to installation and user guides to maintenance documents, upgrade guides, release notes, training materials, and so on. The really lucky writers are also involved in sales, marketing, and business development documentation.

There is no other position in a company that can potentially give one person a more comprehensive, hands-on role in bringing brand new tech to the world.

So if you love living on the cutting edge, if you are thrilled by the innovative process, if being at the forefront of technology is your thing, there's no better vantage point than the Technical Writer's desk.

Here's Part 2 - it will knock your socks off!


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Sunday, November 20, 2016

Dr. Strange: Review

I saw the movie "Dr. Strange" in full 3D glory. Here's what I thought of it:

1. Benedict Cumberbatch should not speak in an American accent in any movie. Sorry, but he's a quintessential Brit and doesn't wear an American accent well. Fine effort, though, but no cigar.

2. Benedict Cumberbatch is a brilliant actor. Despite the accent issue, he is a convincing Dr. Strange. He has perfect comic timing and pulls off the character with flair.

3. The movie is dizzying to the point that at some parts of the story I couldn't tell if my uncomfortable cinema chair was firmly planted in the ground or not. There were scenes that turned the world upside down and inside out. It was quite reminiscent of Leonardo DiCaprio's "Inception".

4. The story was formulaic, but fun. It was what audiences have come to expect from a "genesis" story of a comic book hero. I could have predicted the ending half way through the film, but I was so overwhelmed by the relentless special effects, I didn't have time.

5. The special effects were relentless. The actors likely spent a large portion of their time in front of a green screen, rather than on a real set. The CGI department worked overtime - after all, the movie was about magic.

6. The comic elements of the film were timed to perfection. In the midst of the turmoil, impossible fight scenes and special effects, the jokes were funny, welcome, and well delivered. Yes, even the requisite jokes about Dr. Strange's name were chuckle-worthy.

Summary: see the film, but only eat afterwards, if you can.


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Thursday, November 17, 2016

Naming Things

One of the most difficult aspects of the creative process is naming the thing.

What you call your creation can have a deep impact on how people perceive it and how (or if) they use it.

For example, this morning I saw a concrete truck with the brand name "Putzmeister" emblazoned on its side. Turns out that Putzmeister is a large US company. I might have gone for a different name, though.

More telling is the story of "poop juice", an ancient treatment for digestive issues (otherwise known as Fecal Transplant). The patient drinks a mixture of water and a healthy donor's poop. Apparently, it works. Doctors call it "yellow soup". Rolls off the tongue better than "poop juice", eh?

Today, when attention spans are shorter than ever, it's vital to develop catchy titles that draw readers in. My informal (and decidedly unempirical research) clearly shows that titles  with a number in them are favored by click-baiters - evidence that it works: "5 top reasons to drink soup" or "The 23 most influential people of 2016".

But there is one time when naming your creation is a far more critical undertaking than any other time. A newborn comes into this world clean and fresh and new. Don't give the child a name they will be embarrassed to use. For example, if your family name is Smith, give the kid an interesting first name. You don't want "Bob Smith" to check in to a motel in 30 years time with his wife and the reception clerk winks at him "yeah, right..."

So, my advice: be creative, be careful, and don't drink yellow soup.


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Tuesday, November 8, 2016

Black Market Candy Pushers

According to Time4Learning, in 2012 there were approximately 1.77 million kids in America who are home-schooled. That's 3.54 million American parents who believe they are smart enough, dedicated enough, organized enough, and patient enough to teach their kids everything they need to know to get into college or do whatever comes next.

In a regular school the math teacher specializes in teaching math and the history teacher specializes in teaching history. As a parent who has committed to home-schooling your kids, you have to be an expert teacher for every subject through all age groups. There are resources out there to help you, but you need serious skills to pull it off.

But there are some serious flaws in the traditional schooling system. Home-schooling, by definition, is a non-traditional learning environment, and by contrast, regular schools create rules that stymie non-traditional education. The following example seems to be universal and cross-generational. It was true when I was in primary (elementary) school in Australia and is true half-way across the world in Israel, where my kids go to school. And this is it: students are forbidden to sell anything to other students at school.

When I was about 10 years old in the early 1980s, there was a "maze craze". I capitalized on the fad and spent my lunchtimes drawing complicated mazes which I would then sell in the schoolyard for 50c a piece. I was raking it in for a time until I was eventually caught and punished. My maze days were over.

One of my kids (I won't say which one!) is running a black-market candy operation out of his backpack. He worked out that if he buys certain types of candy in bulk from a particular store, he can then sell them to the kids at school for a tidy profit. He's found the perfect balance between what the stock costs him and the price his customers are willing to pay and still feel they are getting a good deal. Eventually, he'll get caught and his illegal candy pushing business will be shut down. I'll probably be called in to the school and have to sit there while the teacher berates my child for disobeying the rules. I'll have no choice but to nod my head solemnly and then, when it's all over, take my kid out for ice-cream.

I know I should be teaching him to obey the rules, but, for starters, he's generally a good kid. What he is, unfortunately, is an intelligent, thinking, entrepreneur. While it does have some merit, the no-selling rule wastes a golden opportunity to teach the kids something that no classroom could ever give them.

If it was up to me, I would permit student-run businesses under the following conditions (because this teaches about "government regulation!"):

  1. All student businesses must be registered with the school. To register, the student must write a business plan, including:
    • A description of the business
    • Who they are selling to (target market)
    • Who are their suppliers
    • Who is the competition
    • What is their competitive advantage or unique selling proposition
  2. The school has the right to refuse registration based on any number of criteria (safety issues, etc. but not based on competition - the kids will have to work that one out themselves)
  3. All student businesses must submit a basic financial statement (income/expenses) once every two weeks to the teacher in charge of running this program.
  4. Student businesses can only perform business transactions during designated times (say, recess and lunchtime)
  5. All business disputes will be adjudicated by the supervising teacher.
  6. Any student business that doesn't comply with the rules will be shut down.
  7. There will be sever penalties for illegal student businesses.
I'm sure that you can think of other rules that might be appropriate to put in place, but you get the idea.

Maybe there are flaws in this plan, too, but imagine how much kids will learn about markets, pricing, competition, bookkeeping, planning, marketing and creative thinking. Try teaching that in a classroom.

So the next time you visit the school yard, remember to bring your wallet - no credit, cash only.


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Wednesday, November 2, 2016

VR, AR...MR?

Oculus Rift VR headset
Virtual Reality (VR) is an amazing technology. Strap on a headset that gives you 360 degrees of "surround vision" and you are instantly immersed in a virtual world. The real world is blocked out, enabling you to feel like you are somewhere else.

Haptic feedback, audio, and even touch sensors make you feel as if you have left reality for this new virtual experience: Mars, the Mariana Trench, or wherever your fancy takes you.
Microsoft's VR HoloLens

Augmented Reality (AR) combines virtual elements with the real world. For example, Pokemon Go players see the characters on their phone screens (via the camera), as if the characters are actually there.

Don a headset, such as Microsoft's HoloLens and you can see and interact with digital representations overlayed on your own reality. You can shoot aliens as they storm down your hallway, or you can see that 3D model you've designed in CAD software in front of your eyes in all dimensions. You can even throw virtual basketballs to other HoloLens users across the globe, as if you were in the same room.

If VR brings you into new environments and if AR overlays virtual elements on your real environment, what is MR?

Mixed Reality (MR) is a step beyond VR and AR. The brainchild of Magic Leap's Rony Abovitz, MR uses a technology that makes virtual objects come to life. Imagine a virtual assistant that stands in front of you as if actually there, converses with you, takes instructions, and reports back to you when the task is done.

MR enables you to link to any gadget or device (real or virtual). MR is always aware of your surroundings, who's in the room, and where things are located so that virtual objects are always in a logical space. For example, your virtual assistant won't walk through a real person standing beside you.

All of this computing power must come together with some serious headgear, right? Not so. The entire MR experience will be able to fit in a pair of glasses. And because it projects directly onto your retina, you experience MR through your eyes, not a screen. This is in stark contrast to VR and AR.

From Business Insider
No wonder Magic Leap, the world's most secretive start-up, has raised billions in funding from all the top-tier VCs (and Google et al.) As soon as they experienced MR, they knew the technology would be a game changer.

Rony Abovitz claims that MR will revolutionize the way we interact with the world and our environment. Computer displays - and screens of all sorts - will be a thing of the past. Your phone, TV, PC, tablet, smart-watch, e-reader, mp3 player, and fitness tracker will all be virtual gear that you conjure up when you need to. No more physical gadgets? Goodbye to the gazillion dollar tech device industry.

If Magic Leap's Mixed Reality technology delivers what they say it will, it's all over for every Virtual and Augmented Reality technology company out there today.

For an in-depth look at MR, see this Forbes article by David M. Ewalt.


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Monday, May 2, 2016

Book Review: A Town Like Alice

Nevil Shute's "A Town Like Alice" is one of those rare books that hooked me from its first words and upset me simply because at the end, it was over. Among its many qualities (like excellent writing and a sense of humor) it has three distinctive attributes that made it difficult to put down: it's an excitingly heroic story, it's a three-act play, and that a large part of it has to do with Australia.

Firstly, I'm a sucker for heroic stories, and this is certainly one. It's a story of leadership forged in the fire of desperation, anguish, and against impossible odds. This might seem like many other "hero" stories, but it isn't. In "A Town Like Alice" the author wraps the characters in an ever-tightening blanket of misery and only then gently peels back the folds. There is no moment when Jean, the hero, bursts forth in sudden acknowledgement of her purpose. It's a slow, organic process. It started when, in an attempt to deal with the discomfort of the stifling Malayan heat, Jean wore a sarong - an action heavily scoffed at by the other British women. But they eventually followed her in this and other "non-British" actions necessary for survival. They made Jean their leader without ever saying so, and without her ever meaning to be. After the war, Jean's leadership qualities lay dormant, stifled under the proper British code of conduct, until she acted upon her true potential. Not once, but at least twice more. 

The fact that the story is actually a three-act play is very appealing to me. I thoroughly enjoy novels that move you through time and space from one era and setting to another, and then to another. Whenever I reach some point towards the end of a book, I like suddenly realizing that the author has taken me on a journey, that I have traveled with the characters from one place and its challenges, to other places and their challenges. It feels good to believe that I have had a part in helping the characters grow, just by reading the words and turning the pages. "A Town Like Alice" plunges you into the World War Two Japanese occupation of Malaya, and thrusts you into a whirlwind of events until you somehow find yourself sitting on a deck chair under the shade of gum trees in the Australian outback, drinking a respectable cup of English tea.

Since reading "A Town Like Alice", I've found myself saying things like, "Bonza, mate!" and "My word, it's a fair cow". I never lived in the outback, I never spoke with a slow talking broad Australian accent, and while I understand Aussie slang, I never used it in everyday speech. But Nevil Shute really nails the accent in his writing (which is no mean feat) such that those expressions and idioms feel so familiar. What's more, reading "A Town Like Alice" makes me want to visit places like Coober Pedy, Broken Hill, and Wagga Wagga. I want to knock back a few coldies in a pub in Broome, and say things like "fair dinkum" and be perfectly understood.

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Sunday, March 13, 2016

It's Business Time

The New Zealand duo, Flight of the Conchords, sing a hilarious song called "Business Time" about an awkward husband in the mood for love when his wife is more interested in sorting the recycling and going to sleep.
You know when I'm down to my socks its time for business.
That's why they're called business socks.
But that's beside the point.

Really, though, it's business time because for the last few months, my wife and I have been working on getting our new business up and running. Finally, last week, our website, www.stringbridgekids.com, went live and we are open for business. Yes, folks, it's business time.

As you can probably imagine, the whole process has been a huge learning experience.

www.stringbridgekids.comWe learned to revel in the small victories, like finding office space that is almost perfect, to bigger victories, like convincing suppliers to sell us stuff, to even bigger victories, like finally getting our website up and running. We do a lot of high-fiving in the office.

We've also had disappointments, like time and cost overruns that have slowed us down, and incorrect deliveries that put us behind schedule.

However, now that the preparation is out of the way, it's time to get down to the nuts and bolts - selling product and making money. After all, that's why we're doing this, right?

So hop on over to www.stringbridgekids.com and take a look at our amazing Jewish craft subscription box for kids. Your kids (or grand-kids, or friend's kids) will love the stamping, gluing, cutting, and creating as they learn about the Jewish months, festivals, and places of interest in Israel.

Oh, and visit us on Facebook and Instagram.

Yossi's Magazine: Everyone Needs One of These www.ykarp.com/magazine
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Sunday, January 3, 2016

All Roads Lead to Trump

On 12 December 2015, the world celebrated what would have been Frank Sinatra's 100th birthday. The Chairman of the Board, The Voice, crooned his way through the second half of the 20th Century until he passed away in 1998. Frank Sinatra sold over 150 million records worldwide, and won an Academy Award for his performance in "From Here to Eternity".

I know this because I Googled him, and then searched for some of his classic performances on YouTube.

Once you start with Frank Sinatra, you cannot avoid meeting the great Dean Martin - a fellow member of the Rat Pack and a top-class entertainer in his own right. According to his "pally" and long-time stage partner, Jerry Lewis, Dean was not just a magnificent singer; Dean possessed a natural gift for comedy. His comic timing was impeccable and Jerry claims that even when he went completely off-script, Dean never skipped a beat. A hard drinker, he once quipped to an audience, "You know, I feel sorry for you folks who don't drink because when you wake up in the morning, that's the best you're going to feel all day!"

If you've stumbled upon Dean Martin and Jerry Lewis, YouTube will undoubtedly direct you to clips of the famous Dean Martin Celebrity Roasts, where famous personalities would poke fun at and (sometimes not so gently) insult the guest of honor for the audience's amusement, and their own. If you're watching a Dean Martin Celebrity Roast after having watched clips of Frank Sinatra, YouTube will inevitably guide you to the famous roasting of Mr. Sinatra by Governor Ronald Reagan.

Reagan had a magnificent wit and sense of comedic timing envied by many stand up comics. If you're already watching Reagan performing at the Roast, then it's only natural that you'll click on the link to watch Ronald Reagan's funniest comments. Once there, you'll come across a really interesting clip from a documentary about Reagan where they discuss The Great Communicator's comedy. You'll learn that Reagan had a funny quote, joke, or quip at the ready for any event - scripted or not. And the reason he was able to fire off one-liners so effortlessly was because he secretly collected them and wrote them down on index cards, which he reviewed regularly. Which is why during a 1984 presidential debate, when asked if his age was an impediment to his ability to run the country, Reagan so easily retorted, "I will not make age an issue of this campaign. I am not going to exploit, for political purposes, my opponent's youth and inexperience."

The clip of Reagan at the presidential debate prompts YouTube to suggest that you watch the 1988 Vice Presidential debate between Dan Quayle and Lloyd Bentsen, when Bentsen coined the famous put down, "Senator, you're no Jack Kennedy" (referring to JFK). That remark has become a way for one candidate to put down any other candidate who thinks too highly of themselves (especially during a debate).

If you are already watching presidential or vice-presidential debates, YouTube guides you inexorably towards clips of the best lines from the latest GOP presidential debate. And before you know it, you're watching videos of Donald Trump doing what Donald Trump does, the way only Donald Trump does it. Why? Because all roads lead to Trump.


Yossi's Magazine: Everyone Needs One of These www.ykarp.com/magazine
Follow on Twitter: @ykarp
Follow on Google+: +Yossi Karp
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