The Soft Sell
I remember that when I was a kid we were honored by a visit from an encyclopedia salesman. One evening he came to our house and sat himself at our dining room table. I remember thinking that he was a young fellow, or at least he seemed so. Clean cut, jacket and tie, pearly white smile and shiny black brogue shoes. I also remember that he was a smooth talker. He was a great salesman. Pitching the Encyclopedia Britannica couldn't be easy, but it was the 1980s and Wikipedia didn't yet exist. He spoke with great honesty about all the benefits of the 20-volume set to a family with teen and pre-teen kids. "And what would you use it for?" he asked me as I leaned awkwardly against the piano, fidgeting the way a 9-year-old does. "For school work, I guess". The salesman smiled and spread out his hands, palms open, gesturing at the children. He beamed. I'm sure that my parents didn't hear the spiel. I'm positive that they were oblivious to the salesman'...