I Know What You're Thinking
I once referred to the Internet as a "fountain of wisdom". I was immediately corrected - the Internet is a "fountain of information, with some wisdom in it". The good thing about the Internet is that all opinions are out there for everyone to see - some you agree with, and some make you quite uncomfortable, to say the least. However, it's all there - a digital representation of what the world thinks. On 1 January 2012 at 12.01AM I was returning home from a family get-together, thinking about why the powers-that-be decided not to install street lights on a particularly dark and dangerous road. What were you thinking about on 1/1/2012? Don't worry if you don't remember, Google knows. The thing about Google is that their core business is collecting data, organizing it into meaningful bits, and using it to generate income. In an act of generosity, benevolence and magnanimity, Google has given us a nice little tool called " Google Trends ", wh...