The Name Game
Let's say that you wanted to open a new business. Whatever name you choose for your business will have to say a lot about it in only one or two words. For example, choosing a name like "Nik's Cakes" does tell consumers that you sell cakes, but why is "Nik's Cakes" better or worse than "Bob's Cakes"? It's boring, unimaginative and not very sexy. Go to http://www.biztrek.com/articles/Naming%20your%20business.htm and you will get lots of good advice about choosing a business name: Curl Up and Dye may sound cute now, but after six months, you and your customers will become very weary of the joke. Yeah, especially if you sell cakes. If choosing a name for your business is hard, how difficult it must be to choose a name for yourself. Imagine that you had just ratted on a mafia boss and were taken into the witness protection program. You get to live in a new location with a new job, new life and, of course, a new name. What are you going to...