Sports Technology: Bringing in the Bucks
Technorati Claim Code: CNMGMJN444WT Sport: A battle between players or teams after which the victor jubilates in the changing rooms and the loser is left to nurse his wounds. The promise of winners and losers is what drives hundreds and thousands of fans to stadiums around the world every year. Companies pay top-dollar to get their names in front of spectators. In 2005, it cost $2.4m to run a 30-second advertisement during the Superbowl. $10m to $20m will buy you primary sponsorship of a NASCAR team. In 2006/2007 it cost approximately £20m for shirt sponsorship at top English football clubs. But you can only fit so many people into a stadium, and because sport is now a multi-billion dollar industry with multiple revenue streams (including property, media, licensing/merchandising, and sponsorships), organziers want as much exposure as possible. So how do you attract more people to the stadium and how do you keep fans in front of television screens? Well, one woul...