The Perfect Business
One of the oldest and well-tested truisms of business is to be the first in the market. If you are first on the scene with a new product or service not offered by anyone else, you are more likely to succeed. I was trying to think of a business I could start that would fit this requirement. Then, out of the blue, it came to me during a conversation with one of my colleagues. He said that if he was to start a terrorist organization, he wouldn’t call it something boring (think Al Jihad), he would name it something exciting, like a sports team (think Tamil Tigers). He is right. Your name means everything – how people perceive your organization is vital to your success. Do you think your terrorist organization would be respected if you called it “Belligerent Bunny Rabbits”? We live in a world of terrorism, where, like McDonalds, there’s a new group in the industry springing up on every street corner (see the US State Department’s list of terror organizations ). Now is the opportune time to ...