A Passionate Affair

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The top trait of successful business owners is passion. Take a look at these wildly famous (and by now a bit clichéd) tech over-achievers:

Steve Jobs was passionate about design. Tens or hundreds of articles have been written about Jobs'  obsession with color, form, and usability.

Bill Gates was passionate about putting a computer on every desk. This incredible desire for computing ubiquity drove him to build a multi-billion dollar business.

Jeff Bezos is passionate about building the world's largest online store. His laser-focus on customer experience brings millions of people through Amazon's virtual storefront every day.

Similar things can be said about Elon Musk, Mark Zuckerberg, and Larry Ellison, among many others.

If you are not an evangelist for your own product (or service, or self) then how do you expect others to be? If you visit a customer (or client, or interviewer) and you don't project excitement about your product, how can you expect them to get excited by it?

If your product requires a change in the way customers do things, you will only succeed if you can project how absolutely and sincerely convinced you are that your solution is the best.

So if you want to make it big, you'd better make it a passionate affair.

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